One Of The Biggest Dangers Facing Small Businesses – My Tip And Advice For The Small Business Owner

A quote from an interview with the head of a growing company.

Journalist asks:

-“So how many employees are working in your company?”

-“Approximately half of them… “

Okay okay, it’s a rubbish joke.

It’s clear I won’t be doing standup anytime soon.

But anyway, even though this is supposed to be a joke, it is still something that’s very relevant to you if you employ people. (Or if you’re thinking of employing anyone in the future.)

Look, I don’t want the hassle of employing anyone.

But then again, I don’t have any burning desire to be a multi-millionaire. I’m very happy making good money whilst having a lot of free time; something which owners of multi-million dollar companies don’t get.

If you do want to be a multi-millionaire though, then doing it as a one-man-band is going to be pretty much impossible. At some stage, you’re probably going to have to start hiring.

Heck, even if you just want to leverage your time better, hiring employees could be a smart thing to do. I mean, a lot of small businesses hire employees.

But I just want to warn you that a lot of people in the workplace are completely incompetent at their jobs.

Yet whilst large businesses can get away with having these employees on board (even if it just a case of papering over the cracks), small businesses simply can’t.

And this is the reason I don’t want to hire anyone myself. Even if it meant I’d have even more free time.

But if I’ve never hired anyone personally, how do I know most employees are incompetent?

Quite simply, small business owners have told me. And having these employees on board has ended up costing them thousands. For a small business owner looking to make a living, this could potentially be life changing money.

Plus, back in the day when I was an employee (just the very word still gives me nightmares), I couldn’t believe just how bad some people were at their jobs.

Either they were super lazy.

Or they were just incompetent.

Either way, they were costing the company big-time.

So my friend, here’s a quick tip for you:

Sack any of these kind of employees in your company right away.

Literally, right now.

They’re costing you money.

Then, make sure you’re extra-careful when hiring any employees in the future.

All in all, small business employees can make or break your company. So make sure you really take your time when deciding who to take on board.

This really is one of the most important bits of small business advice you’ll ever get.

Small Business Marketing: What To Do If The Big Guy Moves Into Your Neighborhood

If you own and operate a small business then at some point you’ve surely thought about what you’d do if “the big guy” from Arkansas moved into your neighborhood, and started selling what you sell.

Get my drift?

If so, then in this article I’ll show you what to do in your small business marketing to make any big corporation that tries to tread on your turf nothing to worry about.

Check this out:

Small Business Marketing Tip:

Did you hear?

The folks from Arkansas want to offer medical services to their customers.

Can you imagine:

You stroll into a The Big Guy’s store to buy garbage bags… a pair of tube socks… and some fruit roll-ups… and on your way out you swing by your doctor’s office to get your runny nose checked.

What’s next for The Big Guy?

Running things at The White House?

Trying to find a cure for cancer?

Taking a stab at ending world hunger?

But by golly fear not because there is an easy way to ensure that your small business thrives and prospers if The Big Guy moves into your niche. Ready?

1) Do not play The Big Guy’s game.

If you go head to head with The Big Guy on price then that’s like stopping a Mack Truck with your bare hands. Not too smart! So if you sell the same stuff as The Big Guy then figure out how to be different.

2) Build a rock solid relationship with your customers.

Do your customers know you?

Do you contact your customers on a regular basis?

If so, how? By email? Or do you throw in a paper and ink newsletter?

Look, from this moment forward realize you are in the relationship business which is something The Big Guy will never be able to give their customers. So go about your business finding ways to earn a rock solid relationship with the ones who put greenbacks in your pockets.

3) Focus on the experience your customers get when they buy from you.

Are you just selling stuff which puts you in the transaction business just like The Big Guy? Or are you giving your customers a memorable buying experience?

Heck… anybody can sell the same stuff. But it takes a crafty small business owner to figure out how to make the buying experience fun. For an example on doing this checkout Disneyworld and The Pike Place Fish Market. Both companies give their customers a unique and fun buying experience.

But don’t fear The Big Guy.

Instead, look for ways to turn your small business into something unique.

Small Business Online Marketing Tips To Consider

Small businesses often fail because they lack the knowledge to get their business running smoothly online. The Internet is a huge environment that connects business to clients from all over the world. Having small business online marketing tips available to consider is critical to your business. If you plan to operate an online business, then you will need to know how SEO and Internet marketing works.

SEO (Search Engine Optimization) is a method used by millions of online Ecommerce and corporations nationwide. SEO includes link building, video marketing, Meta tags, relevant keywords and terms, and much more. Video marketing currently has the highest rating in business marketing because many users online prefer visual aids to web content or text.

Right now over 6 million visitors go on YouTube to view videos. If you are creating videos to market your business, learn some tips to help you create effective Internet marketing videos. Most videos shown online are produced in 1-minute. Longer videos does not capture the audience attention, rather it sends them on to find other videos. Make your videos short and to the point.

Narrow down your audience. Why would you target a broad audience when you are selling healthcare products, or auto parts? Instead, you would focus on your products or services to find out which group fits into this category. Studies show that small businesses who research their targeted audience, narrowing it down to fit their category, produce more results than those who do not research.

Pay-per-click Ads attract loads of attention from online users. PPC ads offered by Google however are expensive, as each click costs you money. If you are building a web site, find a hosting company that offers you $100 free PPC ads. You can use the free money until you build your business and start paying for PPC ads on your own. It is a good way to get started with marketing your business online.

Set up an E-mailer campaign. E-mail campaigns should not include spamming, otherwise, you may find yourself losing customers and banned. Research the Internet to find effective E-mail campaigns, or build your own client list and send out E-mails daily to your prospective or current clients. E-mails should include new products, services, sales, discounts, etc.

Speaking of discounts; small business online marketing tips include offering discounts to your clients. Give your clients money-saving solutions to encourage them to return to your web site and buy more products.

Small Business SEO: 7 Simple Website Optimization Rules Google Wants You to Follow to Rank Well

When most small business owners think of search engine optimization – IF they think of it – most likely, they cringe in some form of horror. I get it; I used to be the same way. These days though, it’s practically impossible to generate constant leads and make sales without knowing at least the basics of SEO.

Why?

Consider this: when you want to purchase a new product or service – and you don’t have a preferred company in mind, what do you do? You hit the web and start researching, right? Well, so do your existing and prospective customers. Hence, small business SEO has to be part of your overall business strategy.

Luckily Google, which is the largest search engine, has listed 7 things — in plain English no less — that you can do to rank well.

Section I: Small Business SEO Tips to Implement for Your Website and Its Pages

i) Page Titles: Google wants you to tell web surfers what type of business you have. They specifically state, “describe your business in a concise, informative phrase.” This is what the meta “Title” tag is for.

FYI, this should be kept to 67 characters and every page should have its own unique title because this tag tells web surfers what is on “that particular page” of your site.

Many make the mistake of using the same title tag for every page on their site. This is incorrect. For SEO purposes, every page on a site is its own unique entity and should be treated that way.

For example, if you’re a freelance writer who offers SEO writing services, your home page Title tag might read like:

SEO writing services: SEO blog posts, SEO press releases, SEO articles, etc.

ii) Domain Name and Subpages: Give your site a “descriptive and easy-to-read domain name.” No need to get fancy. Again, think in terms of telling the search engines what your business is all about, eg, Jane’s Ice Cream Shop.

Just run this all together and a dot info, dot com, dot biz, etc. ending to it and boom – a perfectly descriptive domain name.

iii) Use the Description Meta Tag: In case you don’t know, this tag summarizes what’s on a given page on your website.

Search engines use the info in this tag to categorize sites in search results. This should be no more than 160 characters. For example, if you owned a doggy day care service, your description tag might read:

Day care service for dogs located in Hell’s Kitchen in Manhattan (New York City). Services include pick up and drop off; grooming, lengthy stays and more.

See how this description details exactly what type of business this is, as well as some of the services it offers and where it’s located. FYI, this last part is particularly important local SEO juice?

Section II: Small Business SEO Tips to Implement for the Images on Your Website

iv) Properly Name the Photos and Images on Your Site: Again, this goes to the heart of giving search engines information that they can use to properly return your site in search results. So, don’t name your images like this: photo1.jpg, photo2.jpg, etc.

Use more descriptive text, eg, silver-diamond-hoop-earrings.jpg (if you owned a woman’s jewelry store, for example).

v) Use the “Alt” Tag: This tag describes an image.

Using the example above, your entire image code might look like this: img silver-diamond-hoop-earrings.jpg alt=photo of 12 inch sterling silver diamond-encrusted hoop earrings

vi) Caption Each Image: Notice how Google wants info, info, info at every turn? FYI, this can be /similar to the wording in your “Alt” tag, eg, Woman’s silver, 12 inch hoop earrings encrusted with diamonds.

Section III: Content, Content and More Content

vii) Update Your Site Consistently: Here’s what the search giant said about the importance of this:

Your website is like a virtual storefront. You wouldn’t leave a store unattended for 6 months, right? Keep your site fresh by starting a blog, announcing new products, sales, and special offers. Remember to put yourself in your customer’s shoes and make sure you provide them with the information they need.

If your site doesn’t have fresh content added to it on a regular basis, Google (and other search engines), just might consider you out of business, and sending traffic your way.

In my opinion, your site should be updated at least once a week with fresh content to keep a constant flow of organic traffic headed its way.

If you keep these small business SEO tips in mind, you’ll be doing a lot right in the eyes of Google – and they’ll reward you for it.

Now that’s not so bad, is it?