5 Small Business Marketing Tips Every Business Owner Needs To Know

Having an arsenal of small business marketing tips can help you catapult your business to success.

As a business owner, you should be constantly searching for small business marketing tips that can be used in your business. This will ensure that your marketing efforts are always fresh and relevant. We have collected some of the best small business marketing tips that every owner should know.

Appeal to emotions because emotion almost always wins over reason.

In your marketing messages, whether they are print, online, video or other, appeal to the emotions of your audience. If you make your audience feel something, that feeling will certainly win out over reason. It is much easier to evoke sentiments than it is to win an argument.

Invest more in your online marketing that in any other type of marketing.

While there is more to small business marketing than online marketing, it is the most important component today. Increasing numbers of consumers use the Internet to research and make decisions on their purchases. If you do not have a solid online presence, you do not exist for a large portion of your target audience. Therefore, you need to make sure you have a great website; traffic is being sent to it; and you are working the leads you get from your online marketing. Effective online marketing takes time, commitment and consistency.

Maintain a dialogue with your clients.

Find out what you are doing right and what you are doing wrong, as well as what you are not doing at all by having a dialogue with your clients. To do so, establish and maintain Twitter, Facebook and LinkedIn accounts that you use regularly; do surveys; blog; visit industry forums; and more. Any time you have an opportunity to communicate with your clients and would-be clients, whether in person or virtually, do so. That is where you will find the most valuable information about what exactly they want and how you can meet their needs better. This is one of the most valuable small business marketing tips you can get.

Focus on existing customers.

Those who have already bought from you are very likely to do so again. Make sure that you have a marketing plan in place to stay in contact with existing customers and entice them to come back. It costs a lot less to retain a client than it does to get a new one.

Use word of mouth promotion.

Word of mouth seems very much like an old-fashioned type of marketing method and one that leaves a lot to chance. But in today’s technological world, that is not the case. Offer incentives for existing customers to refer you to their friends and family. With Twitter or Facebook, it is easy to track who is being referred by whom. Make it worth the while for the referrer.

Work these small business marketing tips into the marketing plan for your business.

Small Business Tips For Success Online

Small Business Tips For Success: The feast or famine business model

The feast of famine business model merely refers to my personal perceptions of certain prevalent business models you or anyone else might likely find while searching for a business to join online.

Most often employed by many high cost or “high ticket” programs and products online, this model for business would most accurately be described as a recipe for disaster.

The underlying premise being, at say $1000 a sale, how many sales would you need to make a return on your investment, quit your job, buy a house, etc., etc. Feast or famine…

For those with a proven track record of success online, more often than not the case for them will be feast. For those with the skewed perception that any kind of success, be it success online or success in general, happens over night; I see famine in you future.

small business tips #1:

Operating your business on the firm belief that x amount of traffic will generate y amount of conversions without the market research to prove it will cause you nothing but grief.

The best way to avoid falling prey to a feast or famine type scenario is to do your homework, and make sure that the numbers support your efforts.

For PPC (pay per click) marketing, be sure to track, track, track, everything. By using tracking links in your ad campaigns you can determine your cost per lead as well as your cost per sale along with your cost per click/click through percentages provided by you campaign provider.

small business tips #2:

Next, estimate the value of each sale. If the income is residual, what’s the retention rate of your program or down line? Once you can place a decent estimate on how much each sale is worth and you’ve calculated your cost per lead per sale, then and only then are you in business.

Flying blind with your marketing dollars in hopes that good fortune will smile upon you is far to fanciful a notion to actually be effective. Be sure to track all your marketing efforts so that you can be aware of what works and what doesn’t; as well as what could use improvement.

small business tips #3:

To some, the entire notion of feast or famine may seem a bit much like some savage struggle for survival set in the most unforgiving of landscapes. To those individuals, I would suggest that in the time it’s taken them to form said opinion, they have most likely dropped an additional notch or two on the food chain.

Business is extremely competitive by nature. The best strategy for success is to always try to ensure you happen to be among the biggest fish in the smallest pond I can find i.e. research and niche marketing.

small business tips #4:

In summary, I’d say that most endorsements of unrealistic and unfounded business practice work off the premise that people in general will always take the path of least resistance; forever hoping to not only get something for nothing but, attain great success with little effort on their part.

A very lovely notion, but so is the lottery; and your odds would probably be about the same.

Unfortunately, I’ve found out (the hard way), that internet business is not the financial freedom vending machine I was led to believe it was. For every few dollars I put in I have yet to find happiness wrapped in $100 bills (although I do remain hopeful).

Be sure to treat your business more like a business and less like a lottery and you are sure to do well.

5 Tips To Accelerate Your Small Business Through Email Marketing

Email marketing is one of today’s fastest marketing mediums, and can be an inexpensive way to market your business if done correctly. The Direct Marketing Association (DMA) did an assessment on the email marketing industry and found out that its potential return on investment (ROI) can be almost around $60 USD per $1 USD spent. Of course, this is just POTENTIALLY what it might be (for larger businesses anyway), but we think you already get the picture on how it can be very important even to small businesses. Pulling it off with competition everywhere can get a little tough. So, here are five simple starting tips to help you along the way:

Guard for spam
Most e-mail services today offer spam filters. This means your emails are now at a risk of being thrown over before you have even started gaining sales or even leads. Guard for spam filters, and make sure that your email is safe from being caught. A simple way to do this is by using confirmation emails to protect you from spam bots.

Timing is gold
Knowing exactly the right time to send those emails could mean success or failure for your email marketing campaign. Timing can mean different things for your email marketing. The frequency of the email itself is one thing. It can be quite annoying if they have to put up with your email at very short time intervals; about once per week, however, generally works well. It could also mean presenting your business or services at the exact time that they would be needed.

Use relevance to pique their interest
Make the email look very important to your target market. Design the email to look like it was specifically sent for the receiver. Act like a sniper, and shoot only those that have the highest chance of accepting your services. Remember, you’re not a multinational corporation; your niche is far smaller so you must adapt by utilizing the uniqueness of the field to the proper audience. Besides, non-relevant messages would almost instantly be dunked in the trash bin like it was spam mail anyway.

Breathe life into your email
Create your email in a way that it seems to talk to the people receiving it. Personalizing your email adds a human touch to the message being conveyed, improving the chances of receiving new email addresses. You can use personal stories that empathize with their current problems, and then slowly introduce your business to them as a bright solution. Remember, sincerity can draw deep attention, so it’s important that you don’t sound like the typical salesperson.

Include email incentives
Finally, connect your emails with the real world. Think up of some innovative gimmick, a promotion or event of some sort that would enable them to enjoy extra services when they purchase your products or ask for your business’ services. For example, they could have a month of premium subscription, granting them access to a special part of your website when they have accumulated enough points for a promo.

These tips are not designed to guarantee you 100% success rate in email marketing. However, these are essential pointers that you should basically do if you want to at least stay at a competitive level with your small business.

Easy Internet Business Tips For Small Business Today

Planning to start a small business online means exposing your products and services not just to people in your area, but to a lot of potential customers who are online most of the time. That is why you need effective internet business tips to get you started in doing things right for your web-based business. Check out these tips below and see how you can apply this as you plan your small business today.

Identify Your Niche

If you want to start a promising online business soon, you have to sit down and think about something that you are good at. This is something that a lot of online business owners do before they start out an internet-based business. They think and write about things that they are passionate about.

It is important to consider this as your initial concern because this is where you will put your heart in. You will spend a lot of hours writing content about it, developing materials to sell and promoting it all over online communities so it is highly recommended that you push an online business based on what you are good at. Even a small business coach will tell you the same thing.

Perform Market Research

Now that you have identified the niche that you are going to concentrate on, then it is time to find out if you have a target market for this business. You can come up with a lot of ways to know this. You can start an online survey and ask people to participate using your social media profile to gather information. You can also go out and ask around your local community if you are planning to offer your products and services initially to people within your area.

Get The Needed Online Tools To Start Your Business

After you already have an idea that you have a good market for your business, then the next thing to do is to set up your business using online tools. You can actually search for internet business tips online and you will discover that there are a lot of services that can help you start your online business soon. You can go to Namecheap or Go Daddy to register your domain, then you can check out companies that offer web hosting services.

After this you have to look for website building services to help you set up your own site for your business. Make sure to check out their portfolio to see samples of their work. Do not be afraid to ask questions and tell them your specifications for your business website. They will be more than happy to help you so you can offer your products and services as soon as possible.

Promote Your Business Using Social Media

This is what other small business do to drive people to go to their websites. That is why you have to claim your social media profiles for your business as these help greatly to promote your brand. Know the rules of each social network and promote responsibly. Do this on a daily basis to encourage people to have a look at your latest offerings.

Take note that these are just some of major internet business tips to remember as soon as you are decided to give your online business a try. Use online tools effectively and use the leverage of outsourcing to help you launch your small business online soon.