Starting an Online Small Business? Try These 4 Solid Online Business Tips

3 Must Have Business Tips For New Small Business Owners

According to the Small Business Administration only 2/3 of all small business start-ups survive the first two years and less than half make it to four years. With those kind of statistics it would behoove a small business owner to ensure they are using their available resources to the fullest. In this article you will learn 3 solid business tips you can quickly and easily implement in your business to help avoid failure and becoming successful.

Having the Right Perspective

When running a business, in order to survive and be successful, it is essential to have the correct mind-set. Not possessing the correct mind-set is one of the reasons why many businesses that start off on the right foot come to a screeching halt or completely crumble when they run into unforeseen problems. And like anything else in life you will most definitely encounter problems and obstacles in your business. There is simply no way to avoid this. However, keeping an open mind and remaining flexible in your plans will help give you the perspective needed to over come most all these dilemmas.

The successful business owner usually posses an optimistic perspective and chooses to see the glass half full as opposed to half empty, or to use another popular cliche “make lemonade from lemons.” So instead of seeing a problem in ever opportunity like many other business owners they see an opportunity in the problem and approach it from this perspective. With this kind of open minded thinking they often over come the problem and sometimes go on to discover success and rewards they might never had realized if they hadn’t looked at the problem from a different perspective.

Know Your Strengths

Being a small business owner often requires wearing many hats, thus requiring different knowledge and skills sets. And let’s face it most of us do not posses all the knowledge and/or skill sets required to successfully run every aspect of a business. So it is important that you acknowledge your strengths and weaknesses in these different areas as soon as possible.

Start by focusing on your strengths and apply them to keep growing your business, while finding alternative ways to deal with your weaker areas. One such alternative would be to outsource these areas to different individuals on a job-by-job basis or perhaps hire a full time assistant who has the skill sets and knowledge required to fulfill all of your weak areas. Another approach that could help solve this dilemma is to create a network.

Networking

As a small business owner it pays to create a network of like minded business people, friends, and associates. Joining your local Better Business Bureau is a great way to network and meet other business owners in your area. Another good source to develop a network are forums on the Internet. Many business owners go this route and end up creating or joining a mastermind group that consist of other like minded people who posse different levels of business knowledge and skill sets.

Not only does networking provide support, feedback, and potential business opportunities. But it can sometimes be turned into a barter type scenario where different members provide their service expertize for free or at discount in exchange for the receiving member’s service expertize. Thus creating a win, win situation for both members.

I hope you take the time to implement and take advantage of the above 3 tips. Because by maintaining the proper perspective, acknowledging your strengths and weakness, and networking you will have a much better chance of success to over come the many hurdles you will face as a new small business owner.

Small Business Internet Marketing Tips That Ignite

Small business online marketing is not about building a site and “they will come”. They may only come after getting into the practice of working consistently on a website.

Keywords is the First Step
The first small business marketing tip is the internet site must feature keywords. However, if shoes are sold, understand the following. If anyone enters the word “shoes” into a browser, millions of results will come up. Here’s where long tail keywords come in. They are fundamental-phrases that somebody will search in a browser. A perfect example is “leather shoes”. So if leather shoes is the long-tail keyword, of course shoes are in the results. Long-tail keywords are vital in getting found on the internet.

Google Taking Over the World
Google offers a keyword tool that you can use for free to find these often-used phrases. If “leather shoes” is entered in this tool, Google will display a listing of phrases built around that phrase. The tool will also tell how often a specific phrase is utilized on a monthly basis. It is a good free tool to begin with, but there are more. Others may be better keyword finders, but the aren’t free. The Google keyword tool will return phrases like “red leather shoes”, “where to buy leather shoes” etc. Select the desired keyword phrases to use. It’s best to go for somewhere in mid range of search phrases, say 3,000 to 6,000 / month. Any quantity of searches larger than that will have too much competition. The aim is to get on page one of Google’s search results. This is NOT easy, regardless of what a lot of marketing “gurus” boast.

Google likes web sites that are constantly updated and contain applicable content. So get into the practice of writing at least a 500 word article every day or so, which is keyword-rich. Use keywords inside the initial few words of the intro. Then,use again in the closing paragraph. Depending on the length of the article, use the phrase a couple of times more. If employing advertising through Google AdWords, this will also help Google to serve more targeted advertising to the internet site.

Few Enjoy Step 2
The next step is one that makes many small business owners groan. It is a necessary step of gaining back links. These are the curse of any website owner. There isn’t any fast method to get around building good applicable back links. Do not ever consider purchasing back-links from a link farm, Google knows all about them and will ignore them. In fact, Google will penalize for their use. There are no WordPress add-ons for building back links, only ones that get you back links through “do follow” blogs.

Article marketing is a good way to get back links. Most article directories permit 1 link from an internet site. So again, submit helpful and relevant articles. Submit them either directly to an article marketing site, or to several via a “hub.” Thankfully, they distribute your articles to several sites for you. This doesn’t cost a great deal and could be a time-saving way to gain traction.

Small business marketing tip: Proper online marketing contains plenty of other components not covered here. The above points are the most important and most cost-effective for getting any small business owner started with an online marketing strategy.

Small Business Marketing Tips – Sell Differences

One of the small business marketing tips that I drive home over and over again is a simple fact: people buy differences, not similarities. It’s hard to understand why a business when they understand that, still goes ahead and creates marketing that looks similar to every other competitor.

The gentleman who started Woolworth (Frank Woolworth) department stores, he made one of the greatest statements I’ve ever heard. He said, “I’m not very good at selling. Therefore, I must make it easy for people to buy.”

Most business owners don’t make it easy. For example, here’s the problem: I’m searching for a financial advisor/planner. I have 4 different gentlemen handing me the same paper business card, so they make my decision incredibly difficult because my first impression, they’re all identical, dime a dozen, one on every street corner.

The purpose of the b-card is to not only provide information. It’s a relationship sale. The role of the b-card today is to get them to know you, like you, and trust you, to see you as credible, qualified, and trustworthy.

You establish your credibility by giving them information about you, not only marketing information about your business.

One of my small business marketing tips: next time you meet someone put a “Business CD-ROM” in their hands. On that CD you can have a basic video recording of you talking about your background, experience, education, qualifications.

Give them your company’s mission statement, talk about your values and philosophy. Educate them as to the kind of clients you specialize in working with and the areas of specialization that you focus on.

So they can see you as a well-rounded individual, talk about your family, kids, hobbies, sports, community involvement, charitable work, church activity, things that you deem important for that prospective client to know.

If you don’t mind the money, there are companies who can create this type of multimedia CD for you.

To do business with your prospect you must overcome several obstacles. As mentioned above you must be credible. People say “A picture is worth a 1,000 words.” If a picture is worth 1,000 words, then what’s audio, video, animation, text, graphics, and pictures worth?

You want to touch them in ways that no piece of paper, no paper card, no written resume can even come close to. How on earth can I get a message heard from a piece of paper?

Your marketing must position you as number one in their mind when it comes to your specialty. You want them saying, “Gosh, he deals with people just like me. He understands the problem.” You want them feeling like you’re speaking directly to them.

If I could give you one of my small business marketing tips, it would be this: your marketing must buy you memory cells. What do I mean by that? You must have the ability to keep your name in front of that prospect for a long period of time. Long after he has seen you, your product or your marketing material.